The Smiffy's experience for 2012

Smiffy’s has enjoyed exhibiting at Spring Fair for many years now as it offered the company a great opportunity to showcase its new lines and range of products. However, the main benefit was meeting its customers, new and old.

In recent years Smiffy’s feel it has become increasingly difficult for customers to attend the fair either because of increasing costs or the inconvenience of travelling long distances.

This year, Smiffy’s decided it would take a show to its customer's own areas and created 'The Smiffy's Experience'. The company started with five regional shows and has had an overwhelming response to these.

With all this in mind the decision has been made by Smiffy’s not to attend Spring Fair 2012 and instead to focus on developing other trade and consumer events throughout the year.

This is a big change for Smiffy’s, however the company feels confident that this is the right direction to move forward with.

Not only will the company be taking 'The Smiffy's Experience' on the road in 2012, but it will create the same experience at Nuremberg show and within the company’s own showroom. 

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