International Toy Fair
With 2,600 exhibitors from 64 countries, 76,000 visitors from 115 countries and 1 million products, including 70,000 new ones, the International Toy Fair in Nuremberg, will certainly have a lot on offer for both party retailers and manufacturers in 2012.
Anyone in the industry knows how important the party market is in the toy sector and with plenty of brands and mass articles for sale across all channels, along with around 86.2 per cent of visitors having a licence to order, the German trade show, taking place on 1st – 6th February 2012, is big business.
A total of 12 halls are filled with toys galore, with hall 9 specifically filled with festival and carnival trends appropriate to the celebration, dressing-up, balloon and partyware sectors.
A comprehensive programme from the organisers, Spielwarenmesse, includes the toy fair special toys go green, the global toy conference, the toy business forum and the building our future toy conference - all of which will be headlining at the show along with information on trends for the new products and top themes for the coming year at the InnovationCenter.
The LicenseCenter at the toy fair is also a great place for any party manufacturer who knows that licences are great revenue makers, and are set to become more and more popular with the pre-school market growing and adults forever wanting to wear their hero’s outfit.
The lounge area at the LicenseCenter is ideal for talks and networking between licensees, licensors, licensing agencies and media representatives.
Moreover, the International Trend Selection which lists the most promising toy licenses from important international markets will be presented by Spielwarenmesse’s worldwide media partners.
The Global Toy Conference also offers various conference topics, intended for both manufacturers and traders in the toy and party industries.
With all this and more the International Toy Fair is certain to be an ideal show for any party manufacturer involved in the children’s and licence sectors, as well as those in the festive and partyware markets.
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