Christmas trading outcome for large retailers

Tesco’s recently revealed its Christmas sales performance, which showed a decline in sales of 2.3%. 

Other top British retailers have also posted lacklustre results, including Argos, over the festive period.  

These poor results came despite heavy discounting in the run up to Christmas.

Online shopping, however, is helping some retailers break records with John Lewis, Debenhams and Marks and Spencer reporting substantial increases in their online sales.

Ellen Flood, retail expert from Shopow commented: “As more people are becoming internet savvy, retailers will need to develop and improve their online offerings and to embrace the Social Shopping phenomenon which is gathering pace.”

Ellen concluded: “The internet is developing as a key element of the retail landscape. Online shopping offers shoppers an incredible amount of choice, convenience and savings.”

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