December 2011 Edition

5 The Party Leader
Trends and tribulations; through to great sales and seasonal celebrations.

6 News
New appointments, association news, show events and excellent executions.

12 New Products
The latest products ranging from bunting and partyware right through to a Luge in a box!

16 Tonight the theme is...
Here we look at the latest and greatest themes from the manufacturers.

20 Party Packs
Ian Jones caught up with Kate Turner, founder of Party Packs, to see how the company has managed within the party industry over the past 25 years.

24 Welcome to the world of licensing
Licensed party products are becoming more common as is evident in this feature, on the newest ones to the market.

28 Large superstores get in on the act
Several large superstores are now offering more party items along with a greater variety of adult fancy dress and balloon services.

30 Foil balloons
With some great new designs to the market foil balloons remain one of the top selling party items.

33 Insight into Christmasworld
Party Party wanted to see just how applicable the show has become to the party market and interviewed director Eva Olbrich for more insight.

34 Party Superstore
Duncan Mundell, owner of Party Superstore, which was hit by rioters in Clapham Junction, explains how he is rebuilding his business.

36 Face painting guides
A few fun face painting step-by-steps for all kinds of themed parties.

37 Party Patter
With Halloween now officially ranked as Tesco’s second biggest shopping peak, we wanted to find out if sales were still on the rise for the independents too.

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