The Party Leader From one extreme - summer weddings and festivals - to another – Christmas time! News Focussing on all the current news within the industry including party personalities, new party members and party forces. New Products Party Party have selected the latest and greatest new product offerings to the market, featuring Glitter Body Art Ltd, Party Plus, Pioneer, Amscan and Snazaroo. Party Golf Day Malcolm Naish fills us in on the 13th Party Party and Christmas in January golf day, which took place at Staverton Park in June. All in the outfit - Suited and Booted Costumes have become one of the biggest party items in the UK; we take a look at the newest in terms of sexy, funny, festival, impulse buys and top sellers. ETO Review Party Party attended the 7th annual ETO show in June to see just what this dedicated trade event for the adult industry can provide party retailers. Bouncing Balloons – The Latex Kind As the biggest seller for party retailers nationwide, and a party item that retailers are constantly adding to their portfolios, we delve deep into the latest and greatest. Smiffy’s – Good for a laugh Smiffy’s is an ever growing and evolving company, having recently added party paperware and its own branded make-up to its product offerings. Malcolm Naish reports on the company’s newest venture. Christmas – ‘Tis the season to be jolly! The most cheerful time of the year deserves thorough research; Party Party decided that it was therefore time to look at the season for party retailers. Fun ‘n’ Frolic – Retail Interview Party Party caught up with Dan Parsons of Fun ‘n’ Frolic to see just how they have managed to develop as a party retailer with a floor space that has grown to 10,000 sq ft. Party Patter With a focus on Christmas, latex balloons and costumes this issue, we wanted to know just how relevant these sectors are to party retailer’s businesses.